WHAT MOVES PEOPLE to make decisions ?
Crucial business decisions that make or break companies are made every second—by investors, operators, partners, buyers. It's an ecosystem. They all base those decisions on the information that's available to them.
FOR OVER A DECADE, I'VE SAT AT EVERY SIDE OF THE BUSINESS TABLE.
Sometimes it's a roulette table. Sometimes it's a solid boardroom where signals are clear and decisions are easy.
I've seen both. I can tell which table you're at now.
MOST FOUNDERS THINK POSITIONING IS MARKETING. IT'S NOT. IT'S STRATEGY. AND IT DETERMINES WHETHER YOUR ENTIRE SALES PROCESS WORKS OR BLEEDS MONEY.
Whether prospects show up pre-sold or confused.
Whether your team can close or only you can.
Whether buyers find you or find your competitors instead.
Elena Kirova
Elena Kirova has sat on every side of the business table: investment analyst evaluating deals, fundraising multi-million rounds, angel investor in tech and crypto, head of distribution at startups, launching businesses in Ukraine's wartime economy.
With a background in Finance and Law, Elena built a career in asset management before discovering her true calling: helping founders translate what's in their heads into revenue.
Most founders don't have a marketing or sales problem. They have a positioning & communication problem. And they don't understand the difference. Positioning is integral part of business strategy. It's the bridge between vision and what buyers can understand today. It determines whether sales cycles work or struggle, whether CAC climbs or stabilises, whether teams can close or only founders can.
Elena helps founders see what they're too close to diagnose. The patterns blocking scale. The gap between founder-led and sales-led motion. The communication strategies that create outsized returns.
She combines analytical precision with deep understanding of human decision-making psychology. And she's partial to funky eyewear.